Tracking and analyzing customer digital traces step by step and making improvements based on it is becoming more important in an environment where digital products are involved, such as mobile apps and the web.

You need to understand where your prospects start engaging with what interests, what they like/dislike, what converts them, keeps them coming back, and makes them leave.

Product innovation and rapid growth are only possible through a thorough understanding of customers. This includes analyzing customer behavior data collected from various data points and collecting and analyzing first-party data that serves as the root cause of their actions.

Responding to all customers with the same generic message in multiple channels is not a good strategy for marketing and customer service. You should be able to have personalized conversations in real-time based on customer differentiation strategies and ideal customer behavior.

Achieve rapid growth by implementing a smart communication solution that allows for mass personalization messaging, context-based questions, and AI conversations.

The innovation of working methods has become an important strategic agenda for ESG management, which deals with employee retention, HRD, diversity in the work environment, fairness, and inclusivity, especially after going through COVID-19. Design and customize work processes that are suitable for collaboration.

In large and mid-sized companies, the area that requires collaboration is the weakest point in improving and innovating from siloed work practices. Focus on collaboration processes and design and operate ways of working with other departments and partners.